SWADOH
A design studio spotlighting creators who blend exceptional craftsmanship with an inspired use of materials.
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Founded by French-born, New Orleans-based designer Valerie Legras, SWADOH is a design studio specializing in custom lighting handcrafted by the finest French artisans.
SWADOH came to Pretty Neat with an existing, bare-bones brand and a made-in-house Squarespace website. With big plans for growth and a national launch on the horizon, SWADOH needed to clearly define and expand their brand identity. We helped them identify a color palette and font sytem to match their calm aesthetic, and designed sales materials and print collateral to support SWADOH’s sales and PR outreach.
We also redesigned SWADOH's existing Squarespace website to better represent the evelated nature of the brand, and to meet its functional needs inclusive of a customized store to browse SWADOH's one-of-a-kind pieces.
