LeafLink

brand identity

Jan 26

The cannabis industry’s wholesale platform.

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As the leading B2B wholesale cannabis platform, LeafLink is setting the standard for retailers, brands, and distributors who want to streamline operations and increase revenue.

While working as a part of LeafLink's in-house design team, we led an update to LeafLink's brand identity. This update included evolving organic shapes that were originally derived from LeafLink's logotype to be perfectly symmetrical for more consistent use across applications.

These refined shapes became "buds". A nimble grid sytem was developed to guide placement, making it easy to arrange buds into symbolic illustrations, stack buds to create "joints", or interlock buds to create repeat patterns or "wraps".

Additionally, LeafLink's brand colors were streamlined, with specific color palettes designated to each of the company's business lines.

Updates to the brand identity were translated to all facets of the brand including the company's website, marketing materials, print collateral, email campaigns, social media graphics, digital ads, tradeshow graphics, presentations, merch, and more.