Wild Child Wines
A natural wine shop in the heart of Cajun Country.
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Injfused with the spirit of one family’s real-life wild child, Wild Child Wines brings natural wine, tinned fish, and other delights to downtown Lafayette, Louisiana. Owners Katie and Denny Culbert—a husband and wife duo with a love of drinking and sharing natural wines—approached us to design a logo for their passion project.
A photo of the couple's daughter (the OG wild child) with untamed wisps of hair served as a springboard for inspiration. We worked with Katie and Denny to further identify the look and feel of their brand, creating mood boards and presenting multiple branding concepts.
The final logo features hand-drawn typeface inspired by vintage letterpress characters, and embodies the bold and free-spirited nature of the brand. We created versions with and without “splats” for different applications. After delivering the final files, Katie and Denny applied the logos to Wild Child’s signage, website, wine boxes, merch, and more.
