Greek Girls Rice Pudding
Rice pudding made from an ancient family recipe.
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Greek Girls Rice Pudding was founded by two Greek sisters as a way to honor the passion for cuisine shared by both their hometown of New Orleans and their homeland of Greece. The recipe uses only a few simple ingredients, including Louisiana-grown rice and cane sugar.
Greek Girls came to Pretty Neat in need of a brand refresh and packaging redesign to help their product make more of an impact on dairy aisle shelves, increasing brand awareness and driving sales. On the brand refresh side, we added illustrations, expanded Greek Girls' color palette, refined existing logos, and streamlined the brand's font system.
We then redesigned Greek Girls' existing packaging design, doing away with their existing mostly-white packaging that got lost in the dairy aisle, instead highlighting the brand's bright, Mediterranean blue along with illustrations of a lemon peel and rice to add personality and pops of eye-catching color.
Additionally, Pretty Neat supported Greek Girls with various print needs along with digital ad design. We are currently reworking the brand's existing Squarespace website—stay tuned for the reveal in Spring 2022!
